Live to Play Sports is Canada's largest and most experienced wholesale distributor of premium bicycles, parts, and accessories. For more than 50 years, we've excelled in delivering premium brands to independent specialty dealers coast to coast. We’re a group of passionate riders, connecting people with cycling.
When it comes down to fine-tuning your dream bike, look no further than our full line of bicycle components & accessories. We have a complete assortment of bike equipment, all of which has performed at the highest level of sport. So, whether you're looking for an upgrade, or you're just adding the finishing touch to your road or mountain bike, you came to the right place.
In 1961, a 3-speed bicycle hub displayed at the New York Toy Show was the catalyst for what would eventually become Shimano American Corporation. By 1965, Shimano opened it’s first ever overseas sales office in New York City. The main purpose of doing this was to get quicker product feedback and to provide technical and warranty assistance to retailers selling bikes equipped with Shimano parts.